In August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenges .....more

Teaching note for product W25877.

In October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure .....more

Teaching note for product 9B18A010.

In December 2016, the founder of Nukkad, The Chaitastic Teafe Pvt. Ltd. (Nukkad), an organized tea cafe retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafes based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed youths .....more

Teaching note for product 9B18A003.